Brief

COLE COLE developed and launched their brand in partnership with our studio, receving our consultation in branding and content strategy initially prior to launch. Following launch, they continued their partnership with us, with Studio Kyclops put in charge of production of content for COLE COLE social media channels, stores, and pop-ups.

Using this subscription, COLE COLE has been able to build their brand from scratch, consistently put out cohesive marketing campaigns, and overall develop brand presence not only in the brand’s home base of New York City, but around the world— all with Studio Kyclops serving in an “in-house studio” like role, at a lower price than industry average.

Approach

Tasked with the initial problem of developing COLE COLE’s brand to meld with NYC surf culture and the brand’s first summer campaign, Studio Kyclops took on the creative direction of the brand and the entirety of production for COLE COLE’s first marketing campaign, scouting the tucked away and unconventional Almeda Club for the campaign and building the brand amongst Rockaways surfing locals, as well as shooting on-location with Studio Kyclops’ models.

After the first photo and video campaign launched, COLE COLE signed on with Studio Kyclops for social media content production on a monthly basis, as well as the production of their large yearly summer campaign.

Result & Impact

With this subscription, COLE COLE has been able to launch its brand successfully and consistenly produce content since its founding in 2021, receiving a large package for one low ticket price. This content solution from Kyclops, offering a commercial shoot every month and production of a large campaign yearly with all content produced having unlimited usage rights, boosted the brand’s presence immensely.

In the span of one year, Kyclops campaigns with COLE COLE have built up its social media channels from scratch with around 30K+ followers distributed amongst its global social media channels. The brand is also now sold in 100+ stores worldwide alongside the COLE COLE online store.

CONTENTS

• Commercial Use Photos

• Product/Lookbook Photography

• Model Photography

• Branded Content

• Promotional Videos

• Interview Videos

• Documentary-Style Videos

• Social Media Content

• E-Commerce Content
  

USAGES

• COLECOLE Online

• COLECOLE Social Media

• Print

SERVICES

• Full Production

• Creative and Marketing Strategy

• Consultation