STUDIO KYCLOPS X BRAVADO 19 F/W

Brief

Bravado is a merchandising clothing brand under Universal Music that produces goods from world-class artists such as Bob Marley, The Beatles, and Billie Eilish. Previous season projects were taken only in the studio. This didn't fit the global brand image at all, and client have been contacting Studio Kyclops to solve this problem. With successful content planning in the 19 S/S period, 19 F/W was planned to continue with the concept at this time.

Approach

Studio Kyclops cast a real Dutch guiarist and model, Bart Jan Mulder, to bring our the feeling of Bravado's musician merchandising brand. In particular, Lido Beach was selected as the filming location in order to create a western feel away from the image of New York that was consumed during the past four seasons. Our greatest advantage as an internal studio in Bravado, was responsible for everything from planning to styling of the 19 F/W project for its role.

Result & Impact

Photos and articles from the project were posted on the famous site Hypebeast. With the overall art direction of Studio Kyclops, such as the location and styling that the client wanted, the Bravado was able to produce a global project at a reasonable cost because it only needed to send clothes.