STUDIO KYCLOPS X BULLETTO 17 S/S

Brief

Buelltto means “mischievous friend” in Italian. Bulletto is an accessory brand since 2013, and has been cementing its identity working with Studio Kyclops for 4 seasons. To show Bulletto's brand image more sophisticated and global, we planned to show New York version of Bulletto. As the first global project, we needed a project that contained New York's unique color with a distinctly different atmosphere than before.

Approach

Studio Kyclops planned to shoot two main theme of the young Bulletto in daily life. We chose Prynce as a model who is an artist enjoying street fashion and affranchise style. He was an actual music producer who lived in Harlem, New York. We thought he could naturally dive into this concept. Two friends of Prynce's were there in his apartment. We decided a house as a theme for the background and took pictures of the models to expose comfortable, honest and natural appearance.

Result & Impact

Because of the comfortable environment, the project could be completed quickly with cool feeling and free of New York version of Bulletto. The CEO of Bulletto was able to focus his own strength on design and presentation because he knew how Studio Kyclops' strength which was efficient project resolution than anyone else.