STUDIO KYCLOPS X ACOVER 17 F/W

Brief

Acover is a Korea street wear brand. They worked the last season successfully with Studio Kyclops, in this season, they also wanted to work with us. At that time, we planned to focus on the trend products of ma1 jacket and Japanese-style souvenir jacket.

Approach

We tried to cast Adrianne Ho, an influencer and model in the creative team of Acover, and through the casting process of Studio Kyclops, Adrienne Ho of the Next Model Agency. Adrienne Ho worked with various brands such as Vogue, GQ, and Harper's Bazaar. Also, she was a model for Nike, Addidas, Maybelline, L'Oreal, and MAC. She has about 851K followers on Instagram and is actively working as an influencer. Through a location scouting, we chose Red Hook which would match both Adrienne and the appearance of products of Acover.

Result & Impact

Shooting with Adrienne as an influencer and model, it was published in many media. Also, the photo received a great evaluation from press, it led to successful sales.