Brief

Mulawear is a fitness brand that has a vision to make comfortable and fit clothes. Studio Kyclops planned considering the purpose and future direction of the brand.

Approach

We cast Mallory and Diana who were actual yoga instructors and professional fitness models to capture real yoga, not fake yoga. Not for giving information photo, we took photos in Williamsburg and Dumbo to capture the energy of life of Mulawear in the weather of 5°C(41°F). To make a visual impression of the viewers, we took photos right next to them.

Result & Impact

Instagram Followers increased by 120%. Daily viewer increased by 300%

SUBSCRIPTION

BASIC

CONTENTS

• Commercial Use photo

• Model Photography

• Lookbook

• Social Content

• Branded Contents

• E-Commerce
  

USAGES

• Instagram

• Facebook

• E-commerce

SERVICES

• Full Production