STUDIO KYCLOPS X ORRI NEW YORK 18 F/W

Brief

Dana, CEO of women's bag brand ORRi New York, was a former Calvin Klein accessory designer. Studio Kyclops worked on a lookbook that emphasized the main concept of the collection which was gender neutral.

Approach

We cast Dane Bell as a model with the goal of showing a feminine style. During the time, hair styling was the most challenge because Dane had a short hair. Due to his short hair, there was a limit to producing the hair style and make-up. Before the shooting, we had a communication with the staff and Dane and we recognized that Dane usually enjoyed Japanese style of meditation. So, the art director who thought meditation was the way to emphasize calm and captivating atmosphere, gave him a direction of doing it with a sense of meditation.

Result & Impact

As a result, Dane succeeded in creating a neutral feeling and our photos were on the second page of Lucy's magazine. Through these photos, ORRi New York opened in Barneys, Japan.

ORRi New York won the second place, silver, in 2018 International Design Award of redefining the standard of beauty. Also, ORRi New York was published on the second page in the famous magazine called LUCY’s.