Brief

Swib is a casual brand for young ages. They contacted Studio Kyclops to capture the feelings of teenagers in New York. So, we planned the main concept as showing bright and active feeling of teenagers. As a result of the successful project in 18 S/S, they requested similar feeling as well for 19 S/S and wanted the feeling of younger than before.

Approach

We chose the main theme of this project as "Towards Teenagers" based on the graphic image of surfing. In addition, we need a specific location set by the client to express the feeling of cuteness. Based on two conditions, we chose Sunset Park as the location. We cast Phoenix Jacob and Lola De as the model to show cuteness concept demanded by the client.

Result & Impact

The T-shirts with surfing image on it recorded a lot of sales.