STUDIO KYCLOPS X SWIB 18 S/S

Brief

Swib is a casual brand for young ages. They contacted Studio Kyclops to capture the feelings of teenagers in New York. So, we planned the main concept as showing bright and active feeling of teenagers.

Approach

The client wanted two male and one female models, depending on their products, and we cast Don Lee, Jay King, and Kira Alldinger as the models who could express the feeling of youthful. We chose Williamsburg as the background for the feeling of industrial and gravity to produce the feeling of teenagers.

Result & Impact

Originally intended to be used only for e-commercial, but they wanted to use it as a pictorial as well. As a result, it was successfully in sale at various editing shops.