STUDIO KYCLOPS X BRAVADO 17 F/W

Brief

Bravado is a merchandising clothing brand under Universal Music that produces goods from world-class artists such as Bob Marley, The Beatles, and Billie Eilish. Previous season projects were taken only in the studio. This didn't fit the global brand image at all, and client have been contacting Studio Kyclops to solve this problem.

Approach

Studio Kyclops concerned about how to integrate this Bravado's motto "More Than Music" and the characteristics of an artist company into content. The model targeted the brand's target customer, 10-20s, and cast it. So, we casted the model Phoenix, who has an attitude to match the musicians of the free atmosphere.

Bravado is a brand that produces top-oriented clothing, as an internal studio, art directing and styling, providing a list of pants and shoes to suit the top, and showing the options to the client.

The filming location was held in Brooklyn's red hook, a quiet little town with a free atmosphere to match Phoenix. Produced projects for e-commerce, web, editorial, social media, etc., and produced videos separately for client presentation purposes.

Result & Impact

Unlike before, Bravado was able to create the brand image they wanted. With the overall art direction of Studio Kyclops, such as the location and styling that the client wanted, the Bravado was able to produce a global project at a reasonable cost because it only needed to send clothes.