STUDIO KYCLOPS X WOODIES CLOTHING 2017

Brief

Woodies Clothing is a clothing brand that manufactures customized shirts by Jacob Wood who was a Macys MD and is CEO of Woodies Clothing. The company sells their products based on the size of a customer through online. We decided to carry out its overall branding and kickstarter project.

Approach

The most important factor in kickstarter is a video and description of the project. The meaning of video and photo was important because the consumers of kickstarter were only able to get information from them as the first impression and how to use it. Also, if you look at the target demographics data on Kickstarter, it was dominated by male consumers of the millennial era. We planned to give a straightforward message to 20s and 30s male to understand to the content better. The best features of this product were to deliver through many ways such as customized shirts, graphics, narration, and various situations.

Result & Impact

We produced a two and half minute straightforward kickstarter video based on all of plans. In addition, we completed a kickstarter video, photos, and photos for social media in a short time with our knowhow. The concern of Woodies Clothing was the high cost range of content production and copyright in New York but with us, the cost was drastically reduced. The crowd funding was successfully finished and easily touched $159,052 from the target amount of $20,000. Also, Jacob was very satisfied with the opposite approach and solution from other production companies. As a result, Jacob was able to focus on his core value of production.