Brief

ULVINE is a specializing cycle wear brand. They needed a global campaign to become a global cycle wear brand in the future. Studio Kyclops had thoroughly planned this project based on ULVINE's plans as creating professional and high quality contents such as Nike and Under Armour through New York campaign.

Approach

Considering the characteristics of bike wears that require expertise, we had asked professional cyclists and editors of Cycle Magazine for this campaign. In particular, we had received a lot of professional athletes' advice on the riding skills. We tried to capture every single detail, cyclists had to know correctly, while they performed such as stretching out the legs outside when they made turns and moving the steering wheel left and right on the uphill road. In particular, we had received a lot of professional athletes' advice on the riding skills. We tried to capture every single detail, cyclists had to know correctly, while they performed such as stretching out the legs outside when they made turns and moving the steering wheel left and right on the uphill road. The project was based on the New York biker's trip. We even planned to invite four professional athletes living in New York to meet and talk in Soho and enjoyed a bike trip. The campaign included a journey from Soho to Bear Mountain which is in New Jersey. The most elaborate part was maintaining the speed of professional bikers. We mobilized three vehicles and special equipments for this project.

Result & Impact

Because of three vehicles and special equipments that we prepared, we were able to capture dynamic and live images, and photographs.