STUDIO KYCLOPS X 86ROAD 18 F/W

Brief

86Road is a street wear brand targeting 10s and 20s. In this season, they got inspired by M-65 fishtail parka which is a military wear, and produce a street fashion with combining it. Studio Kyclops led this project with locations that matched with 86Road style. Also, a broad scale mode casting too place in New York to revive the unique fit of 86Road.

Approach

Location scouting started from downtown New York with the client's purpose of seasonal direction and location. As a result, we chose West Soho street where famous fashion stores were such as Stussy and Supreme, etc. We cast Luca Bertea as a model. We operated this project with hum to harmonize his free and rebellious image with 86Road.

Luka Verta is one of the top models in New York, and is the main model in Coca Cola, J-Crew, and rag&bone, etc.

Result & Impact

86Road started to distribute through various channels. Among the products, the military jackets and denim were the most popular, and most of all, the client was very satisfied with the pictorial results.

The photos taken by Studio Kyclops are used in 86Road website.