STUDIO KYCLOPS X COVERMENT 18 F/W

Brief

Coverment is a streetwear brand aimed at 10s and 20s. Mainly inspired by music, they usually produce sporty products such as sweaters, hoodies, and jogger pants. They contacted Studio Kyclops to capture the freedom appearance of New York since they focused on a street wear brand.

Approach

In this project, Coverment and we considered the two most important directions. The one was overall look of the clothes visually well. Especially, lettering on a products should be seen accurately because they wanted to use it for e-commercial. The other was to choose a harmonious background for the seasons of pop color and graphic T-shirts.

We planned the shooting based on these two conditions. During the process of casting a model, the art director of Studio Kyclops recommended Cesar Acosta, a model that the art directer had been paying attention to, to a casting director of Coverment, and the casting director was very satisfied.

We proceeded this project as planned. Cesar Acosta who had attractive eyes, was a model on Kith x Tommy Hilfiger, Robert Geller, and WWD editorial. In order to reveal the overall training-oriented styling with many sub-culture naturally, we chose Morgan area in Brooklyn.