STUDIO KYCLOPS X BRAVADO 18 F/W

Brief

Bravado is a merchandising clothing brand under Universal Music that produces goods from world-class artists such as Bob Marley, The Beatles, and Billie Eilish. Previous season projects were taken only in the studio. This didn't fit the global brand image at all, and client have been contacting Studio Kyclops to solve this problem. After two seasons of successful work, Bravado wanted to make different but similar to before this season at the same time.

Approach

For this similar but different feeling, studio Kyclops' art director, who had been eyeing then popular twin models Aaron and Jonny Dilakian, who also appeared on Vogue, recommended the twins to Client after consulting with the casting director. The filming place is set as East Harlem, a neighborhood where models usually live, so that models can enjoy filming more comfortably and harmonize well with the background of New York.

Even during this project, Studio Kyclops is an internal studio that takes charge of art directing and styling. Providing a list of pants and shoes to suit the top, and showing the options to the client.

Result & Impact

With the overall art direction of Studio Kyclops, such as the location and styling that the client wanted, the Bravado was able to produce a global project at a reasonable cost because it only needed to send clothes.