STUDIO KYCLOPS X BULLETTO 18 S/S

Brief

Buelltto means mischievous friend in Italian. Bulletto is an accessory brand since 2013, and has been cementing its identity working with Studio Kyclops for 4 seasons. To show Bulletto's brand image more sophisticated and global, we planned to show New York version of Bulletto. As the first global project, we needed a project that contained New York's mischievous friend with a distinctly different atmosphere than before.

Approach

For this time, we chose the main theme as playfullness and freedom which is different from the previous project. Deli as playfullness and freedom place that New Yorkers choose, we set it as the background. We took photos of Prynce who had a high understanding of the Bulletto products and previous experience, and his friends who enjoyed shooting freely and interestingly.

At this time, by setting up a situation of The Mischievous Friends Occupy Deli", the models expressed their feeling easily, and by playing with friends at Deli, they created the image of comfortable and enjoyable. Studio Kyclops works better than anyone else to address the client needs through a hotline. Working with an art director who fully understands their needs in order to keep going on a project effectively because we have a systematic plan and a relevant experience.