STUDIO KYCLOPS X LYNN 18 S/S

Brief

Lynn which was launched in 1988, is a historic women's clothing brand loved for the feminine and elegant style. Lynn contacted Studio Kyclops to renew their brand more urban sophisticated. We started to plan with the most important goal of expressing the urban elegance.

Approach

We cast Ria Serebryakova who could express femininity well with evening dress full of frills and a cocktail dress full of vibrant yellow tones. Finding the perfect location to show the urban femininity was the biggest challenge. After looking up various places, we chose to take photos in the historic museum and mansion in Greenwich Village. This mansion was built by the Brevoort family in the mid-1800s, and the huge ballroom on the second floor was built by the famous architect, Standford White who designed the Grand Central Terminal and Washington Square Park, etc.

Result & Impact

The brand image of antique and elegant of Lynn was also imprinted on the public.