STUDIO KYCLOPS X BULLETTO 19 S/S

Brief

Buelltto means “mischievous friend” in Italian. Bulletto is an accessory brand since 2013, and has been cementing its identity working with Studio Kyclops for 4 seasons. To show Bulletto's brand image more sophisticated and global, we planned to show New York version of Bulletto. This time, we received the keyword James Dean from Bulletto and had a month of communication.

Approach

Studio Kyclops chose the location as a diner in Queensboro where James Dean might visit a place with the interior of the 60s remained. As setting the background, we could take photos of kitschy feeling of the time James Dean lived in. To express James Dean's bad but irresistible feeling, we chose Joshuah Melnick as a model.

Studio Kyclops works better than anyone else to address the client needs through a hotline. Working with an art director who fully understands their needs in order to keep going on a project effectively. Because we have a systematic plan and a relevant experience, we could finish in a month.

Result & Impact

From planning and editing from Studio Kyclops, the CEO of Bulletto was able to focus his own strength on design and presentation.