STUDIO KYCLOPS X THE NORTH FACE 19 S/S

Brief

In the summer of 2019, social yellow dust became a major issue in Korea, and in response to this, North Face released an anorak jacket with a special mouthpiece.

Approach

The main concept was to emphasize practical parts while using it in the city. The red hook, a port in the center of the city, was chosen as the background to emphasize that it can be worn every day with a modern design with features that prevent rain, wind, and fine dust.In addition, the port where these factories are located was a suitable place for the background because of the industrial space that is also associated with the social issue of air pollution. It was calculated and taken with emphasis, not too much, by showing the chest and arms where the logo was placed at the same time.

Result & Impact

By choosing their favor models to choose easily, the project could be finished completely. The North Face Korea sent only their products. Because of that, we could save the cost and time in many ways, such as styling, and concept coordinating.