STUDIO KYCLOPS X MOE 18 S/S

Brief

Moe is a brand for modern women who pursue value-oriented lives with newly changing lifestyles and balancing their lives with luxurious sensibilities and reasonable intelligence. The client chose the main concept as "HER TIME, HER POSE", we started to plan to harmonize the concept with brand ideology pursued by Moe.

Approach

We cast Mimue Smit who could express relaxed and elegance. She was ranked Top 50 in Models.com and actively working for Alexander McQueen, Prada, and Acne Studio. As a location, we chose Glass House, which was built by the 20th century architect Philip Johnson and Mies Van Der Rohe, to capture the subtle sunshine of the sun and portray the relaxed elegance of the Moe. Working with a photographer, Mickey Asanin who works for experimental magazines such as Dazed and Confused, Fucking Young, and leading fashion magazines such as Harper's Bazzar, we completed the campaign with a natural harmony of unique colors and feminine beauty.

Result & Impact

With this project, Moe expressed the relaxed afternoon of an elegant modern woman and made the brand image more solid.