STUDIO KYCLOPS X WOODIES CLOTHING THE PERFORMANCE SHORTS

Brief

Woodies Clothing is a clothing brand that manufactures customized shirts by Jacob Wood who was a Macys MD and is CEO of Woodies Clothing. The company sells their products based on the size of a customer through online. In 2017, Woodies Clothing developed the new product, The Performance Shorts, based on successful crowd funding, and decided to work about overall branding and kickstarter project with us. Jacob wanted to a video with the authentic feeling of New York to increase the brand value.

Approach

To highlight the functional areas was Studio Kyclops’ thought that would the best fit for a kickstarter. Also, we considered that how we would capture the authentic feel of New York naturally, and we started to take photos and videos in one of Streets in Soho as the most be loved place and Howard Street as background. To show two main functions of a product which were 2-way stretch, waterproof, and moisture absorption, we paid attention to many factors such as graphic, narration, and giving a specific direction to a model, etc

Result & Impact

We considered how to solve their first challengeable product which was not the main, and after working with us, Woodies Clothing achieved $155,413 as much as its main product. In particular, we were able to produce very cost effective results through photos for a kickstarter, GIF files, outdoor, location, video, and e-commercial which were all convertible.