STUDIO KYCLOPS X WOODIES CLOTHING THE DENIM PANTS

Brief

Woodies Clothing is a clothing brand that manufactures customized shirts by Jacob Wood who was a Macys MD and is CEO of Woodies Clothing. The company sells their products based on the size of a customer through online. This product was their third crowd funding product. Due to successful branding from Studio Kyclops, Woodies Clothing started a new project, Denim Pants. We carried out the brand's overall branding and kickstarter projects this time as well. The client suggested us to include an inspired LP player while taking photos and videos.

Approach

We worried how could we make the production process easier and customized jeans and appeal to the customers to understand and purchase. For the client's request to us LPs, we satisfied his intentions and needs by showing LPs in the beginning of the video with back pocket and the attractive jeans. We filmed New York house and upper west side where the main target consumers live as background and showed the design and fit when wearing them as giving to the customers a real feeling of wearing them.

Result & Impact

The crowd funding was successfully finished with this product, Denim pants, and achieved $86,286 from the target amount of $20,000. As a successful result, the client wanted to use high quality videos and photos not only for kickstarter but also on their websites and social media. So, we quickly changed the copyright usage to a hotline with the art director. Jacob was able to focus his own strength on designing and production because he knew how Studio Kyclops' strength which was efficient project resolution than anyone else.