STUDIO KYCLOPS X STATUS AUDIO 2017
Brief
Status Audio wanted the content with the lifestyle and to reveal the brand identity in New York as well. Before that, the client had an ordinary lookbook to show only the product itself. To enhance the minimal and functional brand image, we developed three main content strategies as Status Audio wanted to pursue. We wanted to focus on what kinds of consumers will be using their products in any environment and what kinds of consumers will actually be using them.
Approach
To enhance the minimal and functional brand image, we developed three main content strategies as Status Audio wanted to pursue. First, we created the content that showed the use of the end user to create the friendly images for potential customers. In face, there are a lot of end users who are music producers and mixers, so we created an image in front of LordxPrynce who is a musical artist and mixer in a studio. The studio we used as a background was a professional production studio used by Grammy Awards winners. That was why we worked with Prynce. Second, for the same reason as for the first, we created a singing content with one of the end users,Prynce, in the recording studio targeting singers and DJs. So, we worked with the real producer and the artist. Third, the clothes that the model was wearing at that time was Bravado's. It is a merchandise brand under Universal Music that worked with us, and we suggested a collaboration because it would fit well with this concept. Like this, we also product a good effect on the connection of brands.
Studio Kyclops works better than anyone else to address the client needs through a hotline. Working with an art director who fully understands their needs in order to keep going on a project effectively. Because we have a systematic plan and a relevant experience, we could finish in a day.
Result & Impact
Studio Kyclops works better than anyone else to address the client needs through a hotline. Working with an art director who fully understands their needs in order to keep going on a project effectively. Because we have a systematic plan and a relevant experience, we could finish in a day. We could save a lot of cost in many places by shooting in a day such as time, labor, studio rent fee. James Bertuzzi, CEO of Status Audio, was able to focus his own strength on audio engineering because he knew how Studio Kyclops' strength which was efficient project resolution than anyone else.
STUDIO KYCLOPS X STATUS AUDIO 2018
Brief
Status Audio has many neat designs rather than putting a logo on a product. Also, its great advantage was a great sound quality and low price compared to average earbuds and headphones. Status Audio wanted to emphasize their advantages.
Approach
We have taken minimal and simple design that can stand out by themselves as the main concept. We planed to show their actual use in the clean monotone background with sophistication. This background helps the consumers to focus on their products deeply. By showing the industrial city through the window, supporting the users to feel they are connected to the city people who are the main target of the products. When we casted a model, we chose him who could show the sophistication of urban feeling along with neutral feeling products.
Studio Kyclops works better than anyone else to address the client needs through a hotline. Working with an art director who fully understands their needs in order to keep going on a project effectively. Because we have a systematic plan and a relevant experience, we could finish in a day.
Result & Impact
Status Audio has achieved an average annual growth rate of 375% through collaborating with us since 2017. Status Audio products are currently the number one seller in Amazon.
James Bertuzzi, CEO of Status Audio, was able to focus his own strength on audio engineering because he knew how Studio Kyclops' strength which was efficient project resolution than anyone else.