STUDIO KYCLOPS X WOODIES CLOTHING SHIRTS 2.0 2018

Brief

Woodies Clothing is a clothing brand that manufactures customized shirts by Jacob Wood who was a Macys MD and is CEO of Woodies Clothing. The company sells their products based on the size of a customer through online. This product was their third crowd funding product. The first main product, custom-tailored shirt, was supplemented and upgraded in various aspects and released it again. We carried out the brand's overall branding and kickstarter projects this time as well. In order to show enhanced waterproof function, we had decided on a plan for the best content.

Approach

To emphasize the winkle-free function, the main theme was wit including goofy, ridiculous, and funny. To express the characteristics of the product in a clean and higher quality, we took photos and videos in a studio with lighting set up. We also took photos and videos outdoor to show the functional parts of the product more freely and energetically. While kickstarter content was going on, a project for social media content was produced. By adding graphics and narration, they made the consumer easier to understand and the client's intentions when they watched the video.

Result & Impact

With thorough planning, we could be finished in a day and save both money and time. The crowd funding was successfully finished with the product, The performance shirts, and achieved $131,524 from the target amount of $20,000.