STUDIO KYCLOPS X WOODIES CLOTHING

THE DENIM JACKET RE-INVENTED

Brief

Woodies Clothing is a clothing brand that manufactures customized shirts by Jacob Wood who was a Macys MD and is CEO of Woodies Clothing. The company sells their products based on the size of a customer through online. Due to successful branding in a row from Studio Kyclops, Woodies Clothing started a new project, The Denim Jacket. We carried out the brand's overall branding and kickstarter projects this time as well.

Approach

The biggest concern was how to easily show the customization process to the customers for the successful launch of the customized denim jacket. We needed more time to recored and film because in customized denim jacket, there were a lot of functional details to show such as collar, button color, and fabric. A long storytelling was needed to introduce including planning in the office, what fabric to use, where to saw, and what factory to use. To show the functions of RFID(Radio-frequency identification) Blocking pocket, and keyring, we gave directions to a model to seem to be actually using. By adding graphic and narration, we could produce the long storytelling not boring when the customers watched it. As internal studio of Woodies Clothing, we tried our best to solve to project quickly and efficiently.

Result & Impact

We could film in a day including many functional parts such as composition, editorials, photos, and social media. The crowd funding was finished successfully with the Denim Jacket and achieved $141,580 from the target amount of $20,000. Jacob was able to his own production because we worked as his internal studio.